‘Bolted’ is focused on transforming the traditional Melbourne Cup lunch into a new celebration that takes the best of the old — fun, fashion, food, and wine — and transforming it into a unique, ethical and charitable event that raises much-needed funds for RSPCA (Qld) and women’s cancer treatments through QCGC Research. Working with fashion and advertising photographer Juli Balla, we’ve created a brand identity that cheekily portrays the Bolted character.